There seemed to be a lot of confusion around shelf-stable plant-based milks and as as the largest packager, we wanted to clear all of that up with one simple phrase—Shelf. Shake. Serve. Working with Tetra Pak we partnered with many popular plant-based milk brands including: Almond Breeze, Milkadamia, Oatly, Silk, So Delicious and Rice Dream to make this idea come to life.
This campaign used fun, memorable off-kilter phrases, bright visuals and delicious food photography to drive usage and awareness. Now’s that’s one delicious mouthful.
CD - Clay Coleman // CD - Bennett Smith
CW - David Taylor // AD - Laura Gross
Custom banners were made for each plant-based beverage partner.
Facebook and Instagram posts were also created for Tetra Pak and each partner.