McDonald's creative projects that focus on local markets and the unique advertising perspective that better resonate to the audience.
CD - John Shannon // CW - Jordan Dontos // AD - Jonatan Zepeda // AD - Laura Gross
What rules Friday nights in Texas? Football. And McDonald’s wanted a piece of that action. For this campaign we tapped into the love of the game, of the after-game hangout, and the late night snack that all work together to make a perfect combo. Plus a free fries? That’s a home run! (Sports are my thing.)
Spanish versions of all campaign creative were made to better speak to our entire audience.
We also partnered with Snapchat to create a unique McDonald’s fries filter for only the Texas markets.
For this campaign we needed to translate the benefits of the McDonald’s App for breakfast. Because McMuffin’s make mornings better.
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