After a difficult year, Six Flags wanted to make a killer comeback for their yearly Fright Fest events across the country. To do so we created a campaign to show just how much bigger and more terrifying this year would be. We introduced a new, scary face and explored new social media spaces and tactics for the brand. The campaign let people know that the fear was back and excited to see you.
ECD - Brad White
CW - Dave Fox // AD - Laura Gross
Fright Fest Radio