DARTxBadu
The grooviest collab in North Texas has officially dropped – DART [Dallas Area Rapid Transit] is duetting with the iconic Erykah Badu. This partnership brought some good vibes to DART to show that riding public transportation is rad and championed a true local legend (who rode DART growing up). Along with evergreen bus and train designs, we created teasers and a sweepstakes so that a few lucky North Texas folk could win tickets and merch to the yearly Badu Birthday Bash concert.
ECD - Kevin Green // CW - Nicole DeMarco // AD - Laura Gross
We created 3 campaign designs for all campaign assets within the media buy, DART print assets, bus & train wraps and sweepstakes creative (in both English and Spanish)
As the campaign rolls out (bus pun intended), we currently have one bus wrap driving around North Texas with two others and a train wrap coming soon. Leading up to the Birthday Bash, we also helped DART host PR events with Erykah herself. Including a very colorful social shout out.